PinnedThe Belief Shift Method: How I Create Copy That Changes Minds Before Asking for the SaleI used to think good copy was about clever headlines and irresistible offers. Seven years and countless failed campaigns later, I know…Feb 271Feb 271
PinnedThe Curiosity Gap: Creating Headlines That Make Not Clicking Physically PainfulEver notice that weird feeling when you see a headline that’s so damn intriguing you can’t help but click? That’s not an accident — it’s…Feb 26Feb 26
PinnedWhy Your LinkedIn Headline Bombs on Facebook (And What to Do About It)Look, I screwed this up for years.Feb 26Feb 26
PinnedThis Editing Formula WILL Make Everything You Write So Much More Effective You Can Raise Your Rates!Transform Your Words: The No-BS Guide to Writing That Gets ResultsNov 30, 20241Nov 30, 20241
How I Turned $250 Into $2,300/Month Selling Digital Files (And Why This Isn’t Another Guru Scam)“You’re telling me people pay $47… for a PDF?” My skeptical friend squinted at my Etsy dashboard. Three months earlier, I’d nearly…Mar 15Mar 15
7 Reader Secrets I Discovered After Client Rejection Changed My CareerThree years ago, I got fired. The client’s email was brutally honest: “Your writing sounds nice, but it doesn’t actually say anything…Mar 7Mar 7
The 7-Figure Guarantee: How to Create Marketing Offers So Irresistible Clients Will Pay You Even If…I stood in the conference room, palms sweating. Across from me sat the CEO and marketing director of a company that could become my biggest…Mar 7Mar 7
The Invisible Editing Framework That Transforms Good Copy Into Money-Making ContentListen up. I’ve spent years testing different editing approaches on real sales pages, and I’ve discovered something that changed everything…Feb 26Feb 26
From Reddit Rants to Viral Content: How to Mine Controversy for Marketing GoldLet’s be real —we've all fallen down a Reddit rabbit hole (or five).Aug 13, 2024Aug 13, 2024
This One Word Will Make Your Headlines Irresistible (And It’s Not “Free”)Have you ever spent hours writing a blog post and gave it your all, only to hear nothing when you hit “publish”?Aug 10, 2024Aug 10, 2024